With more and more people championing the green movement, beauty brands are also starting to take a sustainable approach for their products. Not only is the use of natural ingredients better for your skin, you’ll be doing Mother Earth a huge favour as well. Here are some eco-conscious cosmetics brands you need to check out.
Known for its wildly affordable array of cult favourites such as the Total Control Drop Foundation ($26) and Soft Matte Lip Cream ($15), NYX’s commitment towards sustainable beauty is no secret either. Although it has fallen under the L’Oréal umbrella since 2014, rest assured this PETA-approved brand still remains 100 per cent cruelty-free and no animal testing is involved in any of their formulations. And while L’Oréal is a company that conducts animal testing, it’s worth noting that they’ve since signed an agreement to start developing eco-friendly solutions.
Kat Von D
We love Kat Von D for her forward-thinking makeup brand, but what really impressed us was her dedication in sticking to her animal-friendly guns. A champion for animal rights herself, Kat has since begun reformulating her entire line to be completely vegan, including the Everlasting Liquid Lipstick ($31), Tattoo Liner ($32) and Lock-It Foundation ($56) – just watch out for the #VeganAlert label. Back in August, she has also announced on Instagram that she’ll be rolling out a brand new set of vegan makeup brushes and we can’t wait to get our hands on ‘em!
When you’ve got a universal makeup line designed for “woman of all shades, attitude and cultures” that’s run by Rihanna, there’s no reason not to support Fenty Beauty when it delivers every bit of the hype. But wait – it gets better: just when people were questioning whether the socially-conscious brand is cruelty-free, the pop star coolly responded to a Twitter DM about animal testing with “You callin’ me an animal?” and proceeded to plug the #CrueltyFree hashtag on Instagram. RiRi did that!
Certified vegan and cruelty-free, Tarte offers an eco-friendly range of beauty products made with all-natural ingredients such as the bestselling Amazonian Clay 12-Hour Foundation ($60) and Amazonian Clay Waterproof Brow Pencil ($33). In a move to give back to the environment, Tarte also has partnered up with the Sea Turtle Conservancy to raise awareness for these marine creatures through their Rainforest of the Sea Collection. Beyond Mother Nature, they contribute to organisations like Habitat for Humanity, March of Dimes and & Step Up amongst other initiatives too.
From whipping up DIY face masks at home, to eventually creating her very own organic skincare brand, Lynsey Lim is the proud #GirlBoss behind Homemade Heroes. No stranger to our beauty aisles, the homegrown brand emphasises on quality over quantity by producing only a small selection of must-haves like the Cocolicious Luscious Lip Scrub ($9.90), Drop Dead Gorgeous Dry Shampoo ($14.90) and French Green Clay Face Mask ($14.90). Oh, and did we mention it’s also paraben-, preservative- and synthetic-free? No better way to #SupportLocal!
Another local skincare line we’re obsessed over, Katfood specialises in just about everything coconut – coconut oil body scrubs, coconut flour dry shampoos… you name it – handmade with organic ingredients to ensure the best quality. However, do take note that these products are “designed not to last” and don’t contain any chemical preservatives, thus they typically come with a shorter shelf life. Not that it should matter, we’re pretty sure they’ll be emptied soon enough and that means more reason to stock up on more Kat treats!
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