By now, everyone and their grandmas should’ve known – or at least, heard – of the BT21 craze that’s blowing up on the social media sphere recently. From UNIQLO’s latest BT21 collection to Changi Airport’s new BT21 pop-up store, the lovable characters created by LINE FRIENDS are starting to take over the world – one collaboration at a time. So it shouldn’t come as a surprise that these ambitious little critters have their eyes on popular K-beauty brand innisfree.

In a brand new partnership with the Korean natural cosmetics brand, fans now have more reason to hit up their local innisfree stores. Besides stocking up on your skincare faves, you can also get your hands on some limited edition BT21 products without flying all the way to Korea.

innisfree BT21 Super Volcanic Clay Mousse Mask 2X

innisfree BT21 Volcanic Pore Clay Mask & Cleansing Foam Special Set

Available exclusively in 11 regions worldwide (except Korea), the refreshed summer range consists of its best-selling Super Volcanic Clay Mousse Mask 2X ($29) as well as the Volcanic Pore Clay Mask and Cleansing Foam Special Set ($34) in the cutest packaging ever. The latter bundle also comes with an adorable BT21 hairband, given out at random.

innisfree BT21 Magnet Set

innisfree BT21 Beach Towel Set

To further sweeten the deal, there are also exclusive freebies up for grabs! You will receive a BT21 magnet set with the purchase of two Super Volcanic Clay Mousse Mask 2X – or you can buy seven of them to collect all four design sets. For those with purchases above $100, you’re also entitled to a BT21 Beach Towel set and Whitening Pore Trio Kit.

We’ve said this a lot, but please – just take all our money, innisfree.

The innisfree x BT21 Limited Edition Collection is available at all innisfree stores islandwide from 1 July 2019, while stocks last.

More related stories: A BT21 & LINE FRIENDS Pop-Up Store Has Landed At Changi AirportHere’s Your First Look At The New UNIQLO X BT21 CollaborationAll The BT21 Collaborations Every ARMY Should Add To Their BTS Collection

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We might know them for their celebrity personas, but these kickass ladies are also killing it in the entrepreneurial world with their own beauty empires. From Kylie Jenner’s millon-dollar cosmetics playground to the cult-favourite Glossier founded by Emily Weiss, these boss babes have successfully turned their love for makeup into massive businesses.

LILAC by Lily MayMac

Lilac by LilyMayMac

These days, anyone can be an influencer – however, it’s not often you get to build an entire career out of it. In the case of Lily MayMac, the Aussie darling is no stranger to the social media world with over 3.9 million followers on Instagram; but she has since proven herself to be more than just good looks. After a series of glitzy collaborations with makeup giants like MAC and Stylenanda, the 25-year-old took the opportunity to strike out on her own with a new vegan lipstick line known as Lilac. Although it only consists of three shades for now, we’re certainly hoping that she’ll introduce more colours and products in the future!

TEENAGE’S PICK: Lilac Matte Liquid Lip in Zahara

Lilac Matte Liquid Lip in Zahara

Fancy lips like Lily MayMac? Lightweight yet incredibly long-lasting, this matte lippie comes in an ultra-flattering MLBB hue that’s perfect for the no-makeup look.

PONY Effect by PONY

Pony Effect

Park Hye Min, better known as Pony, is many things: a makeup artist who has worked with K-pop stars CL and Yeeun, a YouTuber with over 4 million subscribers, and more impressively, a bonafide girl boss with her own cosmetics line. Known for its range of holographic multi-palettes, matte lippies and full coverage formulas, Pony Effect has become one of the most sought-after K-beauty brands in the market. Previously only available online, it has since made its way to local Watsons stores last June. Time to stock up!

TEENAGE’S PICK: Pony Effect Prime Protect Sun Base

Pony Effect Prime Protect Sun Base

Besides providing your skin with broad spectrum protection, this multi-purpose sun cream also doubles up as a makeup base so you can skip a step in your makeup routine. Talk about convenience!

Glossier by Emily Weiss

Emily Weiss Glossier

Back in 2014, no one really thought it was cool to look like a freshly glazed donut – until Emily Weiss and her Glossier brand came in to up our glow game. Fronted by the reality TV star-turned-CEO, it didn’t take long for the brand to ascend to cult status, thanks to its line of understated yet oh-so-Instagrammable products (think moonlit highlighters and multi-purpose balms) that are a hit amongst millennials. Today, Glossier has grown into a billion-dollar empire that surpasses millions in annual revenue and boasts nearly 2 million followers on Instagram.

TEENAGE’S PICK: Glossier Birthday Balm Dotcom

Glossier Birthday Balm Dotcom

Touted as a “universal skin slave”, this do-it-all lip balm comes packed with natural emollients to keep your pucker moisturised. Oh, did we mention this one’s inspired by Milk Bar’s famous cake? Yum!

Kylie Cosmetics by Kylie Jenner

Kylie Jenner Kylie Cosmetics

You can’t talk about celebrity makeup brands without mentioning the one and only Kylie Jenner. At just 21 years old, the enterprising reality star is known as the “youngest self-made billionaire” in the world, according to a recent report by Forbes. In between Keeping Up With The Kardashians, brand sponsorships and mum duties, the youngest of the Kardashian clan also manages her Kylie Cosmetics brand as its face and sole owner – which now boasts an estimated value of $900 million. Say what you will about Kylie, but we can all agree that she’s got some seriously savvy business chops.

TEENAGE’S PICK: Kylie Cosmetics Blush in Crush

Kylie Cosmetics Blush in Crush

Recreate your favourite Kylie looks with this crush-worthy shade for the perfect flush.

Blanc & Eclare by Jessica Jung

Jessica Jung Blanc & Eclare

You may be familiar with her as an OG member of the iconic girl group Girls’ Generation, but did you know that the multi-hyphenate’s also a beauty entrepreneur? Having made her mark in the fashion scene with a ready-to-wear line under her Blanc & Eclare label, the 30-year-old has since expanded the business to include a new beauty range, Serein. Priding itself on using high-quality ingredients, this hydration line has all the essentials you need to refresh your skincare regime. Now we know the secret to Jessica’s clear, glass-like complexion!

TEENAGE’S PICK: Blanc & Eclare Serein Moisturizing Cream

Blanc & Eclare Serein Moisturizing Cream

Packed with nourishing ingredients, this daytime powerhouse keeps your skin fresh, dewy and radiant round the clock.

This article was adapted from Teenage Portfolio 2019.

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Don’t let the harsh rays get you down – here’s a handy guide to help you understand what the right SPF (sun protection factor) for your skin type.

If you have dry and sensitive skin…

Opt for a lightweight yet hydrating formula that helps to replenish lost moisture while shielding you from harmful UV rays. Besides hydration properties, make sure that it’s gentle enough to not cause further irritation if your skin flares up easily.

Try: Cell Fusion C Cure Sunscreen SPF50+ / PA++++

Cell Fusion C Cure Sunscreen

Enriched with 60 per cent hydration essence that penetrates deep into the skin, this double-duty sun protector effectively locks in moisture while soothing and calming redness on sensitive skin. And the best part? You can reapply even with makeup on!

If you have oily and troubled skin…

You’ll probably worry about sunscreen clogging up your pores or leading to more breakouts. One great tip is to stay away from greasy, heavy formulas and go for sunscreens with mattifying powers that won’t leave you looking like a shiny mess at the end of the day.

Try: Cell Fusion C Clear Sunscreen 100 SPF48 / PA+++

Cell Fusion C Clear Sunscreen 100

Formulated with powerhouse ingredients such as centella asiatica and wintergreen leaf, this miracle worker shields you from sun damage while keeping zits and acne scars at bay. Say byebye to breakouts!

If you have normal and damaged skin…

Going out into the sun without wearing sunscreen will not only get you nasty sunburns, but also cause premature skin aging – resulting in wrinkles, dark spots and pigmentation. Which is why it’s important to protect your skin with a broad-spectrum sunscreen that guards you from both UVA and UVB rays.

Try: Cell Fusion C Laser Sunscreen 100 SPF50+ / PA+++

Cell Fusion C Laser Sunscreen 100

Suitable for both normal skin types and those who have just finished aesthetic/laser treatments, this skin saver comes packed with antioxidants to combat the damaging effects of the sun, while giving you a fresh and radiant complexion.

If you have dull and tired skin…

Your skin needs some much- needed TLC! A lacklustre complexion is a likely indication to be one of the effects of sun damage, along with other contributing factors such as unhealthy lifestyle habits. Embrace sunscreens that contain high levels of vitamins and brightening ingredients.

Try: Cell Fusion C Toning Sunscreen 100 SPF50+ / PA++++

Cell Fusion C Toning Sunscreen 100

Containing 12 different vitamins and other first-rate ingredients, this multi-functional sunscreen brightens up dull complexion (instantly), smoothens out wrinkles, prevents pigmentation and offers UV protection – all in one shot.

This post is brought to you by Cell Fusion C.

Get your dose of SPF protection with these Cell Fusion C products available exclusively at selected Guardian stores and online at and!


3 New K-Beauty Brands That Have Just Landed In Singapore

22 Mar 2019 by Chew Hui Ling

For avid beauty junkies, we can always count on Guardian to bring us the latest products from around the world. Besides its wide variety of skincare, makeup and wellness essentials, fans of K-beauty will also be glad to know that the local retailer now houses popular Korean beauty brands such as Candy Lab, INGA and I’m MEME under its umbrella. Here’s a sneak peek at some of the exclusive launches you can look forward to at Guardian!



Known for its adorable packaging and bold colours, CANDY LAB is the makeup equivalent of a candy store: fun, fearless and unapologetically expressive, just like the women who’s wearing ’em! If you’re one of those who love experimenting with makeup and trying out a new look every day, this will become an instant favourite on your shelves.

Doublepop Peach Dewy Tone-Up and Cover Cushion

LOVING NOW: A dual-function cushion that comes with two separate sponges, the Doublepop Peach Dewy Tone-Up and Cover Cushion has a medium-coverage foundation on one side and a peach tone-up base on the other. Don’t we just love multi-purpose products?

CANDY LAB is available at selected Guardian stores.



Not to be confused with homegrown makeup label INGA by 27A, this Korean cosmetic brand is known for their range of long-wearing lip products that boasts massive staying power. With a plethora of shades and finishes to choose from, you just might want everything in their collection! Oh, and did we mention its endorsed by Korean girl group MAMAMOO?

Flat Liquid Lipstick

LOVING NOW: While matte formulas have the tendency to give you a flaky look, the Flat Liquid Lipstick glides on effortlessly and fills between your lip curves perfectly without drying you out.

INGA is available at selected Guardian stores.



Having made its Guardian debut last October, the trendy makeup brand has been swaying hearts with its ridiculously cute packaging that is basically made for the ‘gram. If that’s not enough to win you over, its innovative range of multi-purpose products will get you hooked in a heartbeat. Psst… don’t forget to look out for the launch of their heart-stamp blushers in June!

I'm Tic Toc Lipstick

LOVING NOW: How cute is the I’m Tic Toc Lipstick? It comes in an adorable heart-shaped bullet that makes it super fun to apply – all while providing solid colour payoff with a soft satin finish. Get ready to pucker up!

I’m MEME is available at selected Guardian stores.

More related stories: ETUDE HOUSE Just Dropped A Kit-Kat Inspired Collection Just In Time For Valentine’s Day8 Pantone-Approved Products To Add Living Coral Into Your Makeup Stash

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Mention innisfree and the first face to come to mind would most likely be K-pop icon Yoona.

The Girls’ Generation member has always been adored for her fresh-faced beauty and youthful charms (can you believe she’s almost nearing 30?), which comes as no surprise that the Korean skincare brand has appointed her as their longtime muse. And for the first time ever, Yoona will be making her appearance as an innisfree brand ambassador as part of the innisfree Green Tea Seed Serum ASEAN #WHydration event.

innisfree Green Tea Seed Serum ASEAN #WHydration event

To be held on 30 March 2019 at Marina Bay Sands (Sands Expo & Convention Centre), innisfree is set to unveil its bestselling Green Tea Seed Serum featuring a new brand identity and revamped design in a first-of-its-kind mega ASEAN event. Besides Yoona, the grand affair will also be bringing in familiar faces across the region to celebrate the occasion, including popular Korean twin sisters Q2Han (@q2han), as well as local personalities Christabel Chua (@bellywellyjelly), Preetipls (@preetipls), Brenda Tan (@wordweed) and more.

From 12pm to 3.30pm, the public can join in the #WHydration Talk Show which features Q2Han alongside other regional influencers from Malaysia, Indonesia, Philippines and Thailand. For fans of Yoona, you can stand a chance to win an exclusive invite to a closed-door fanmeet session with the K-pop star – simply be the first 200 customers to spend above $100 at the innisfree Takashimaya S.C. store, starting from 11am onwards on 20 March!

In addition, 10 lucky fans will also get the opportunity to interact with Yoona before the fanmeet. To participate, all you have to do is to register at the booth by the cashier after making your purchase.

Guess it’s time to go on an innisfree spree!

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