3 New K-Beauty Brands That Have Just Landed In Singapore

22 Mar 2019 by Chew Hui Ling

For avid beauty junkies, we can always count on Guardian to bring us the latest products from around the world. Besides its wide variety of skincare, makeup and wellness essentials, fans of K-beauty will also be glad to know that the local retailer now houses popular Korean beauty brands such as Candy Lab, INGA and I’m MEME under its umbrella. Here’s a sneak peek at some of the exclusive launches you can look forward to at Guardian!



Known for its adorable packaging and bold colours, CANDY LAB is the makeup equivalent of a candy store: fun, fearless and unapologetically expressive, just like the women who’s wearing ’em! If you’re one of those who love experimenting with makeup and trying out a new look every day, this will become an instant favourite on your shelves.

Doublepop Peach Dewy Tone-Up and Cover Cushion

LOVING NOW: A dual-function cushion that comes with two separate sponges, the Doublepop Peach Dewy Tone-Up and Cover Cushion has a medium-coverage foundation on one side and a peach tone-up base on the other. Don’t we just love multi-purpose products?

CANDY LAB is available at selected Guardian stores.



Not to be confused with homegrown makeup label INGA by 27A, this Korean cosmetic brand is known for their range of long-wearing lip products that boasts massive staying power. With a plethora of shades and finishes to choose from, you just might want everything in their collection! Oh, and did we mention its endorsed by Korean girl group MAMAMOO?

Flat Liquid Lipstick

LOVING NOW: While matte formulas have the tendency to give you a flaky look, the Flat Liquid Lipstick glides on effortlessly and fills between your lip curves perfectly without drying you out.

INGA is available at selected Guardian stores.



Having made its Guardian debut last October, the trendy makeup brand has been swaying hearts with its ridiculously cute packaging that is basically made for the ‘gram. If that’s not enough to win you over, its innovative range of multi-purpose products will get you hooked in a heartbeat. Psst… don’t forget to look out for the launch of their heart-stamp blushers in June!

I'm Tic Toc Lipstick

LOVING NOW: How cute is the I’m Tic Toc Lipstick? It comes in an adorable heart-shaped bullet that makes it super fun to apply – all while providing solid colour payoff with a soft satin finish. Get ready to pucker up!

I’m MEME is available at selected Guardian stores.

More related stories: ETUDE HOUSE Just Dropped A Kit-Kat Inspired Collection Just In Time For Valentine’s Day8 Pantone-Approved Products To Add Living Coral Into Your Makeup Stash

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Mention innisfree and the first face to come to mind would most likely be K-pop icon Yoona.

The Girls’ Generation member has always been adored for her fresh-faced beauty and youthful charms (can you believe she’s almost nearing 30?), which comes as no surprise that the Korean skincare brand has appointed her as their longtime muse. And for the first time ever, Yoona will be making her appearance as an innisfree brand ambassador as part of the innisfree Green Tea Seed Serum ASEAN #WHydration event.

innisfree Green Tea Seed Serum ASEAN #WHydration event

To be held on 30 March 2019 at Marina Bay Sands (Sands Expo & Convention Centre), innisfree is set to unveil its bestselling Green Tea Seed Serum featuring a new brand identity and revamped design in a first-of-its-kind mega ASEAN event. Besides Yoona, the grand affair will also be bringing in familiar faces across the region to celebrate the occasion, including popular Korean twin sisters Q2Han (@q2han), as well as local personalities Christabel Chua (@bellywellyjelly), Preetipls (@preetipls), Brenda Tan (@wordweed) and more.

From 12pm to 3.30pm, the public can join in the #WHydration Talk Show which features Q2Han alongside other regional influencers from Malaysia, Indonesia, Philippines and Thailand. For fans of Yoona, you can stand a chance to win an exclusive invite to a closed-door fanmeet session with the K-pop star – simply be the first 200 customers to spend above $100 at the innisfree Takashimaya S.C. store, starting from 11am onwards on 20 March!

In addition, 10 lucky fans will also get the opportunity to interact with Yoona before the fanmeet. To participate, all you have to do is to register at the booth by the cashier after making your purchase.

Guess it’s time to go on an innisfree spree!

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Stock Up On Your Superhero Essentials With Sephora's Marvel Collection

4 Mar 2019 by Jasmine Ong

Calling all Marvel-obsessed makeup enthusiasts – it’s finally our time to shine with this gorgeous beauty collection featuring Earth’s best defenders!

Ask any Marvel fan and you would know that 2019 is an all-important year for dedicated aficionados of the Marvel Cinematic Universe as the studio gears up to release three highly-anticipated films in the coming months, including the long-awaited Avengers: Endgame. To get us even more psyched for the upcoming releases, Sephora has joined forces with Marvel for an exclusive collection of bold, holographic must-haves that covers all your superhero beauty needs. 


Featuring symbolic icons of your favourite MCU characters – think a Captain America shield-inspired blusher, a Thor eyeshadow palette and a Black Panther highlighting palette – these limited edition makeup and skincare must-haves will be all the weapons you need for a marvellous day out.

Scroll through the gallery to check out these super offerings.

Sephora Collection’s Marvel Range will be available at all Sephora stores and online at from 28 March 2019.

Love is in the air! With Valentine’s Day fast approaching, chances are you’re probably racking your brains for the perfect gift to please your sweetheart. But before you run to the nearby florist for a conventional bouquet of roses, why not make her day with some of her favourite beauty treats? Plus, these are perfect for self-gifting too!

Aprilskin 24H Love Me Glow Make-Up Kit, $49.90

Aprilskin 24H Love Me Glow Make-Up Kit, $49.90

Consider your date night look done with the Korean cosmetics brand’s new 24H Love Me Glow Make-Up Kit, which consists of the Perfect Magic Cover Fit Cushion, Perfect Water Fit Make-Up Refresh Pad as well as the Perfect Magic Kill Fit Tint – which has a lip-plumping effect to give you an irresistible, smooch-worthy pucker. Valentine’s Day has never looked this good!

Available at selected Guardian stores and online at

Fenty Beauty Stunna Lip Paint in Unlocked, $36


Leave it to Rihanna to save Valentine’s Day. One of the latest additions to the Stunna family, Fenty Beauty introduced a bright, almost neon fuchsia shade that will instantly brighten up any makeup look. Besides its insane colour payoff, it also boasts a budge-proof formula that will help your lips stay kissably smooth throughout the day – no touchups needed.

Available at all Sephora stores and online at

Fenty Beauty Killawatt Freestyle Highlighter in Wattabrat, $50


Alongside the new Stunna Lip Paint shades, Fenty Beauty also expanded its Killawatt lineup with a new baby-pink shimmer highlighter. Lightweight yet superbly long-wearing, this hybrid highlighter gives you a subtle, daytime-appropriate glow without looking like a glittery mess. And with a name like Wattabrat, you’re bound to serve up some seriously #Lit looks.

Available at all Sephora stores and online at

Glamglow #glittermask My Little Pony Collaboration – Gravitymud Firming Treatment in Pinkie Pie, $80

Glamglow #glittermask My Little Pony Collaboration - Gravitymud Firming Treatment in Pinkie Pie, $80

Add some sparkle to your routine with Glamglow’s cult-favourite #GLITTERMASK in collaboration with My Little Pony. Packed with a magical blend of liquorice and marshmallow leaf, this holographic treatment works as a peel-off gel mask that helps to tighten, tone and lift skin after just one use.

Available at all Sephora stores and online at

I’M MEME Im Tic Toc Lipstick Satin in Scarlet, $19.90

I'M MEME Im Tic Toc Lipstick Satin in Scarlet, $19.90

One of the new K-beauty brands that just arrived at Guardian, I’M MEME’s heart-shaped lipstick collection had us all going heart-eyes whenever we apply it. Not only is it easy to use thanks to its clickable design, this ultra-cute lippie doesn’t disappoint in the pigmentation department either – one swipe is all you need to achieve the perfect V-Day ready pout.

Available at selected Guardian stores and online at

The Body Shop All-In-One Cheek Colour in Bubblegum, $23

The Body Shop All-In-One Cheek Colour in Bubblegum, $23

Give your cheeks some love for Valentine’s Day! Swirl on this flirty pink shade for an instant flush of colour that will make you look like a blushing beauty. Better yet, this powder blush is made with ingredients such as Vitamin E and marula oil so you’re getting the skincare benefits as well.

Available at all The Body Shop stores.

TOO FACED Rich & Sparkly High-Shine Sparkle Lip Gloss in All The Stars, $32

TOO FACED Rich & Sparkly High-Shine Sparkle Lip Gloss in All The Stars, $32

For those who just can’t get enough of all things glittery, TOO FACED’s new gloss from its Pretty Rich Collection is gonna be your go-to gal. Infused with light-reflecting glitters and natural oils, this high-shine lippie glides on smoothly for a dazzling finish while keeping your lips hydrated. Not to mention its glam packaging that’s fit for a princess – it’s to die for!

Available at all Sephora stores and online at

3CE x Maison Kitsune Multi Color Face Palette, $58

3CE x Maison Kitsune Multi Color Face Palette, $58

Can you blame us for wanting everything from 3CE’s Maison Kitsune collaboration? Topping our wish list is this multicolour eyeshadow palette that comes in two variations: Freezing Step for cool tones and Warming Wear for warm tones. Each palette consists of six flattering shades ranging from striking shimmers to velvety mattes, allowing you to create a variety of romantic looks.

 Available at all Sephora stores and online at

More related stories: ETUDE HOUSE Just Dropped A Kit-Kat Inspired Collection Just In Time For Valentine’s DayBring K-Dramas To Life With These Date-Worthy Outfits For Valentine’s Day

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With Valentine’s Day just around the corner, what better way to sweeten things up than candy-inspired makeup? In partnership with Kit Kat, K-beauty brand ETUDE HOUSE just dropped the most delicious eyeshadow palette yet that is sure to satisfy your sweet-tooth cravings. Chocolate and makeup, how can you resist it?

Available in two delicious flavours – Original and Strawberry Tiramisu – the new ETUDE HOUSE Play Color Eyes Mini Kit features six delectable shades that are all shaped into mini chocolate bars, which make it look almost good enough to eat. The Original variation has a mix of warm neutrals and gold glitters, while its Strawberry Tiramisu counterpart is made up of creamy tones and peachy shimmers. 

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. [ETUDE HOUSE] Play Color Eyes Mini Kit #KitKat Original & Strawberry Tiramisu🍫 . The special set consists of Play Color Eyes Mini, soft velvety KitKat pouch, and sweet KitKat original chocolate🍩 . 💘에뛰드하우스 X 킷캣의 달콤한 콜라보레이션💘 . #플레이컬러아이즈미니와 귀여운 #킷캣 파우치, 달콤한 킷캣 초콜릿까지 함께 즐길 수 있는 발렌타인데이를 위한 특별한 기획세트❣️ . 에뛰드하우스만의 리미티드 컬렉션을 지금 만나보세요✨ . [플레이컬러아이즈 미니 키트] 플레이컬러아이즈미니 킷캣 오리지널or스트로베리티라미수 ➕ 킷캣 파우치 ➕ 킷캣 오리지널 초콜릿 ➡️ 20,000원

A post shared by 에뛰드하우스 공식 계정입니다. (@etudehouseofficial) on

As if things can’t get even cuter, ETUDE HOUSE has cleverly named each of the shades after a particular ingredient of the chocolate snack – think Sweet Vanilla Choco, Mascarpone Cheese, Melting Cocoa Butter and more. We sure hope it smells just as delicious as it looks!

To further sweeten the deal, you can also choose to get the special set which consists of the eyeshadow palette, a cute Kit Kat pouch and a bar of Kit Kat original chocolate. While the palettes are already available in Korea starting today, we think it’s only a matter of time before it hits local retail stores so keep your eyes peeled!

More related stories: Disney Fans Will Want Everything From The Innisfree X Toy Story CollectionETUDE HOUSE’s Latest Makeup Collection Is A Must-Have For Coffee Lovers

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