It’s no secret that JYP has perfected the girl group formula. Just take a look at their history of female-fronted acts like Wonder Girls, Miss A and TWICE, who are inarguably among the most influential girl groups of their respective generations. Following in the footsteps of their predecessors, the entertainment behemoth is back to reclaim their place on the charts with a new team of young pop mavens – and they are poised to lead the next era of K-pop.
A five-member outfit consisting of Yeji, Lia, Ryujin, Chaeryeong and Yuna, ITZY dropped their debut track ‘Dalla Dalla’ to immediate success and fanfare – their music video has already broken the record for most views in its first 24 hours for a K-pop debut, and has since racked up a whopping 53 million views as of 20 February. And if these rapidly-rising numbers are any indication, they’re only about to get even bigger in time to come.
Before they officially take over the world, we bring you up to speed on all things ITZY.
#1 They’re different.
As the title of their debut album It’z Different aptly suggests, ITZY isn’t your typical girl group. An enjoyable departure from TWICE’s usual brand of bubblegum pop anthems, these sassy femmes played into the girl crush concept that seemingly draws influences from Wonder Girls and Miss A. Their banger of a lead single ‘Dalla Dalla’ incorporates an infectious blend of EDM and hip-hop, which makes it sound experimental yet insanely catchy all at once. Now, BRB while we hit replay.
#2 They have a message to tell.
While many modern day K-pop acts tend to stick to the tried-and-tested formula of lighthearted love songs accompanied with a repetitive hook, ITZY is all about being different. At first glance, ‘Dalla Dalla’ might seem like just another bop – but read between the lines and you’ll realise that it’s actually an empowerment anthem that encourages fans to love themselves rather than succumbing to society’s expectations. Besides, what’s more attractive than a group of confident ladies who aren’t afraid to be different?
#3 They’ve got the moves.
Can we just talk about how lit the choreography for ‘Dalla Dalla’ is? From the powerful hair whips to the killer floorwork, the girls hit every move in perfect synchronisation with the beat – all while oozing major swagger and attitude. Check out their dance practice below!
#4 You might find some of them familiar.
Prior to their debut, some of the ITZY members have already gained a ton of attention from their appearances on several TV shows. Ryujin previously competed on YG’s reality programme MIXNINE, while Chaeryeong took part in JYP’s survival show SIXTEEN back in 2015. Yeji also had a brief stint on SBS music variety series The Fan, where she captivated audiences with her smooth rap and dance skills.
#5 Two of the members starred in BTS’ MVs.
If you’re a fellow ARMY, you might’ve spotted Ryujin and Yuna in BTS’ Love Yourself highlight reels. Ryujin was the girl who danced alongside J-Hope and Jimin, while Yuna played Jungkook’s partner and even had a hospital romance going on. Now that they’ve made their debut, we sure hope ITZY and BTS get to meet on the same stage one day!
Are you ready to stan ITZY yet? Drop them some love in the comments below!