It’s no secret that Baekhyun’s one heck of a multi-talented man – he’s got the vocals, the looks, the charm, and the style factor that will eventually lead the K-pop sensation to launch his own fashion line. Introducing Privé by BBH, a unisex streetwear label that will officially launch on 1 July.
According to Vogue, the project was conceived when fashion editor and stylist Danyl Geneciran came onboard as the brand director of the New York-based fashion brand. Instead of finding a famous face to front the campaign, the L’Officiel fashion editor wanted to partner up with “a true collaborator”. “I really wanted an artist to be hands-on and committed to being part of the brand,” says Danyl, which led him to appoint Baekhyun as the co-creative director of Privé.
The debut six-piece collection will consist of unisex T-shirts, hoodies and sweatshirts, followed by monthly drops of coats, bomber jackets and other streetwear essentials. As the creative brains behind the brand, Baekhyun’s signature style is evident in many of the designs – even the self-portraits and contact sheets on the pieces were shot personally by Baekhyun. Considering the EXO member’s star power, one would’ve expected the price tag to be much higher. However, it’s surprisingly affordable and accessible to everyone. Get this: everything’s under $100.
Click through the gallery to peep the pieces.
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Privé by BBH will be available from 1 July 2018 on priveny.com.