Heads Up: We're Officially Living In The Future!

22 Oct 2015 by Johanna Teo

Why did everyone we know freak out even more about Back To The Future Day (the day Marty McFly went back to in the future) aka 21 October 2015 than reasonably expected? Because the Nike self-lacing shoes that Marty wore on his trip to the future, is an actual thing now – we are officially living in the future guys!  


Here’s a little backstory for the uninitiated: the Back To The Future trilogy saw Marty McFly (Michael J. Fox) transcend time (both past and future) via a time machine built by his scientist friend, Emmett ‘Doc’ Brown (Christopher Lloyd). But what made this 30-year old series so relevant to our modern times, is that in Back To The Future 2, Marty actually time travels to year 2015, in which he saw what the scriptwriters imagined 2015 to be like – and they weren’t too far off. Examples like how cameras would be used everywhere, fingerprint scanning, video chat, hands-free video games, hover boards, – and the crux of our story: self-lacing Nike kicks –, were pretty accurate for a film made back when mobile phones were the size of textbook. 

Back in 2011, Nike released their design of the Nike MAG which lacked the self-lacing feature (what’s the point, right?), promising to release the actual shoes by 2015. And they did! On Back To The Future Day, Nike presented the iconic kicks to the “first, most celebrated wearer of the Nike Air MAG, we wanted you to be the first to receive a living pair”.

Cue the waterworks. Even better, the limited edition 2015 Nike MAG will only be available via auction on eBay, where all proceeds will be given to the Michael J. Fox Foundation for Parkinson’s Research. 

The 26-years-in-the-making Nike MAGs are estimated to be available next year, so mark your calendars for the most epic release ever! As always, let us know your thoughts in the comments section below. We’d love to hear what you think of the Nike Air MAGs – or of anything else, really. 

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