Here's Your First Look At EXO Baekhyun's New Streetwear Line

7 May 2018 by Chew Hui Ling

It’s no secret that Baekhyun’s one heck of a multi-talented man – he’s got the vocals, the looks, the charm, and the style factor that will eventually lead the K-pop sensation to launch his own fashion line. Introducing Privé by BBH, a unisex streetwear label that will officially launch on 1 July.

According to Vogue, the project was conceived when fashion editor and stylist Danyl Geneciran came onboard as the brand director of the New York-based fashion brand. Instead of finding a famous face to front the campaign, the L’Officiel fashion editor wanted to partner up with “a true collaborator”. “I really wanted an artist to be hands-on and committed to being part of the brand,” says Danyl, which led him to appoint Baekhyun as the co-creative director of Privé.


A post shared by Privé (@privenewyork) on

The debut six-piece collection will consist of unisex T-shirts, hoodies and sweatshirts, followed by monthly drops of coats, bomber jackets and other streetwear essentials. As the creative brains behind the brand, Baekhyun’s signature style is evident in many of the designs – even the self-portraits and contact sheets on the pieces were shot personally by Baekhyun. Considering the EXO member’s star power, one would’ve expected the price tag to be much higher. However, it’s surprisingly affordable and accessible to everyone. Get this: everything’s under $100.

Click through the gallery to peep the pieces.

Featured image credit: Ahn Yeonhoo

Privé by BBH will be available from 1 July 2018 on

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10 Adorable Berets You'll Never Want To Take Off

25 Apr 2018 by Julia Yee

It’s official: berets are the new flower crowns. With countless K-pop celebrities and Hollywood stars donning them in style, it’s no doubt that berets are fast becoming a staple in our modern wardrobe. But hey, we’re not complaining; nothing ties an outfit together quite like a quirky head accessory. 

Scroll through the gallery to shop our top picks!

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As we breeze through spring to greet summer, it’s time to bring out the bold prints and vibrant hues. Take a cue from these IG personalities and deck out your spring/summer wardrobe in fun, wearable looks!


 Get the look: Miss Selfridge Pinstripe Ruched Sleeve Belted Jumpsuit, $56.11, ASOS, Free People Marilyn Kitten Heel Boots, $50.90, Zalora

Style tip: To prevent the body suit from looking too plain, incorporate elements such as contrasting accessories or a pair of statement footwear to break out of the uniform tone.



Sunniva boho top now available for backorder!

A post shared by THEJUICEMARKET (@thejuicemarket) on Mar 20, 2018 at 6:55am PDT

Get the look: Sunniva Boho Top, $31.90, The Juice Market, 3-pack Necklace, $12.95, H&M, Square Straw Crossbody Bag, $29.90, Forever 21

Style tip: Complete your festival-ready getup with intricate jewellery pieces and a chic tassel bag – and you’re all set to channel your inner Coachella babe!



Who doesn’t love a pink power suit! 💖@maxandco #extraordinaryeveryday #maxandco

A post shared by Isabel (@prettyfrowns) on Feb 22, 2018 at 7:04pm PST

Get the look: Short Sleeve Blazer, $49.90, Pomelo, Anthens Trouser, $128.17, Fenn Wright Manson, Straight Cotton Trousers, $41.90, Mango, Pimkie Circle Cross Body Bag, $26.70, Pimkie

Style tip: Pair the formal suit with a pair of casual sneakers to transform your ensemble into a wearable everyday look. 


Get the look: Striped High Waist Shorts, $35.90, Striped Top with Wooden Button, $29.90, Pull & Bear, Wrap Cardigan in Colourblock, $45.42, ASOS

Style tip: Put a spin to the twinset trend by throwing on a colourblock outerwear against the co-ord combo.


Get the look: Colour Block Print Sweatshirt, $69.90, Soft Denim Biker Jogger Jeans, $89.90, Zara

Style tip: If you prefer a subtle take on the colourblocking trend, mix it up with a pair of classic denim jeans for a street-chic vibe.


Get the look: Missguided Floral Print Wrap Dress, $21.38, ASOS, Beaded Earrings with Fringing, $29.90, Zara

Style tip: An easy way to fancy up a casual maxi? Complement your outfit with a pair of stylish earrings and toss your hair into a ponytail to let it stand out, while still preserving the breezy, windswept look.


Get the look: Basic Short Sleeve Polo Shirt, $19.90, Pull & Bear, Yellow Suit Trousers, $89.90, Zara

Style tip: Switch out dull tones in your smart casuals for a pop of pastel to brighten up the otherwise monotonous look.  



Full outfit available on @thejuicemarket now 💯

A post shared by SOPHIA CHONG (@sophiachong) on Mar 19, 2018 at 5:10am PDT

Get the look: Kaia Check Blazer, $44.90, Kaia Check Shorts, $29.90, Back to Basic V Neck T-Shirt, $21.90, The Juice Market

Style tip: Pair your checkered garb with a plain top to give off a sophisticated touch while keeping it casual. When mixing patterns, match it with similar colour tones so it wouldn’t look too jarring.


Get the look: Plunge Top with Knot Front in Strawberry Print, $39.19, Vero Moda Daisy Print Denim Short, $49.88, ASOS, Woven Bomber Jacket, $89.90, Linen T-shirt, $39.90, Zara

Style tip: Go crazy with prints this summer, whether it’s tropical motifs, polka dots or wild patterns.

More fashion inspiration: 7 Skincare Essentials To Get You Through Singapore’s Scorching Hot Weather, Cool Summer Hairstyles To Beat The Heat15 Sunglasses You Need This Summer

Pokémon fans and fellow sneakerheads, get ready to cop ’em all – because your favourite pocket monsters now have their very own sneaker line!

Your childhood dreams are about to come true with the new FILA x Pokémon capsule collection, which comes in six kawaii designs featuring iconic characters such as Pikachu, Charmander, Bulbasaur, Squirtle and Jigglypuff. What’s more, it’s packaged in an equally adorable Pokéball custom shoebox along with embroidered Pokémon patches. You can either get it in the Classic Kicks B silhouette at 39,000KRW (approximately S$47.80) or the Court Deluxe variant at 69,000KRW (approximately S$84.60).

Pokemon x FILA 

Pokemon x FILA

However, this collaboration range is only available for purchase in South Korea via the official FILA Korea website. If you can’t afford to fly all the way to kimchi land to get your hands (or feet) on these exclusive kicks, you can try your luck on Airfrov or order a pair from Harumio, a Korean proxy service that offers free shipping to Singapore.

More related stories: BTS Fans, You Can Soon Get Your Very Own Pair Of PUMAxBTS Kicks In Singapore!7 Sneaker Releases You Don’t Want To Miss8 Sneakerheads To Follow On Instagram

Who would’ve thought there’d ever be a day when we can get our hands on some legit “Made by BTS” kicks right here in Singapore? Having fronted campaigns for the footwear brand since 2015, it’s been recently announced that the K-pop trendsetters are the latest global ambassadors of Puma starting this year – and will soon be rolling out the brand new PUMAxBTS collection internationally. And guess what? Singapore is included!



Set to launch in Korea in March, the collaborative line will then make its way to stores worldwide in July. The new range will include sportswear basics as well as the classic Puma TURIN trainers, which features the lovely detail of a gold shoelace plate engraved with BTS’ debut date ‘20130613’ at the front. How meaningful is that?


Additionally, SG ARMYs can also expect a follow-up capsule collection to be released later this fall. Couple wear AND shoes with BTS? Just take all our money, Puma!

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