YouTuber Jenn Im's New Fashion Label Is A Stylish Millennial's Dream Come True

23 Aug 2017 by Johanna Teo

Jenn Im aka the multi-hyphenate YouTuber with a million-subscriber following is stepping out with her very own fashion collection, Eggie. 

If you’re regularly on YouTube, chances are you’ve already heard of Jenn Im, the face behind hugely popular fashion, beauty and lifestyle YouTube channel, ‘Clothes Encounters’. In the 7 years since starting Clothes Encounters, Jenn has gone from fashionable college student to YouTube royalty boasting over 4.1 million subscribers and more than 183 million views, complete with major name collaborations from the likes of Colourpop Cosmetics, Calvin Klein, Smashbox and more. 

Now, Jenn’s stepping out and sharing her personal style with the world through the launch of her very own fashion brand, Eggie. The brand – which means ‘Baby’ in Korean – is a total representation of Jenn’s personal wardrobe and as she puts it, “the millennial’s one stop shop for every occasion”. The result? A ’90s-themed hodgepodge of slinky slip dresses, oversized bombers, and playful statement pieces. “My goal with this line is to push the boundaries of fashion and include a selection of gender fluid pieces that are inclusive for all”, Jenn quotes on her website, “People can express themselves through Eggie and experiment with styles that effortlessly transform themselves from polished to punk.” 

Available worldwide, Eggie‘s popularity can already be seen in the way it racked up over 29.2k Instagram followers pre-launch. And it’s already selling out by the dozen – a testament to Jenn’s impeccable sense of style and the strength of her following. Scroll through our gallery to check out some of our favourite pieces!



All images: Eggie/ Jenn Im

What are your favourite pieces from Jenn’s collection? Share ’em with us in the comment section below!

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