We might know them for their celebrity personas, but these kickass ladies are also killing it in the entrepreneurial world with their own beauty empires. From Kylie Jenner’s millon-dollar cosmetics playground to the cult-favourite Glossier founded by Emily Weiss, these boss babes have successfully turned their love for makeup into massive businesses.
LILAC by Lily MayMac
These days, anyone can be an influencer – however, it’s not often you get to build an entire career out of it. In the case of Lily MayMac, the Aussie darling is no stranger to the social media world with over 3.9 million followers on Instagram; but she has since proven herself to be more than just good looks. After a series of glitzy collaborations with makeup giants like MAC and Stylenanda, the 25-year-old took the opportunity to strike out on her own with a new vegan lipstick line known as Lilac. Although it only consists of three shades for now, we’re certainly hoping that she’ll introduce more colours and products in the future!
TEENAGE’S PICK: Lilac Matte Liquid Lip in Zahara
Fancy lips like Lily MayMac? Lightweight yet incredibly long-lasting, this matte lippie comes in an ultra-flattering MLBB hue that’s perfect for the no-makeup look.
PONY Effect by PONY
Park Hye Min, better known as Pony, is many things: a makeup artist who has worked with K-pop stars CL and Yeeun, a YouTuber with over 4 million subscribers, and more impressively, a bonafide girl boss with her own cosmetics line. Known for its range of holographic multi-palettes, matte lippies and full coverage formulas, Pony Effect has become one of the most sought-after K-beauty brands in the market. Previously only available online, it has since made its way to local Watsons stores last June. Time to stock up!
TEENAGE’S PICK: Pony Effect Prime Protect Sun Base
Besides providing your skin with broad spectrum protection, this multi-purpose sun cream also doubles up as a makeup base so you can skip a step in your makeup routine. Talk about convenience!
Glossier by Emily Weiss
Back in 2014, no one really thought it was cool to look like a freshly glazed donut – until Emily Weiss and her Glossier brand came in to up our glow game. Fronted by the reality TV star-turned-CEO, it didn’t take long for the brand to ascend to cult status, thanks to its line of understated yet oh-so-Instagrammable products (think moonlit highlighters and multi-purpose balms) that are a hit amongst millennials. Today, Glossier has grown into a billion-dollar empire that surpasses millions in annual revenue and boasts nearly 2 million followers on Instagram.
TEENAGE’S PICK: Glossier Birthday Balm Dotcom
Touted as a “universal skin slave”, this do-it-all lip balm comes packed with natural emollients to keep your pucker moisturised. Oh, did we mention this one’s inspired by Milk Bar’s famous cake? Yum!
Kylie Cosmetics by Kylie Jenner
You can’t talk about celebrity makeup brands without mentioning the one and only Kylie Jenner. At just 21 years old, the enterprising reality star is known as the “youngest self-made billionaire” in the world, according to a recent report by Forbes. In between Keeping Up With The Kardashians, brand sponsorships and mum duties, the youngest of the Kardashian clan also manages her Kylie Cosmetics brand as its face and sole owner – which now boasts an estimated value of $900 million. Say what you will about Kylie, but we can all agree that she’s got some seriously savvy business chops.
TEENAGE’S PICK: Kylie Cosmetics Blush in Crush
Recreate your favourite Kylie looks with this crush-worthy shade for the perfect flush.
Blanc & Eclare by Jessica Jung
You may be familiar with her as an OG member of the iconic girl group Girls’ Generation, but did you know that the multi-hyphenate’s also a beauty entrepreneur? Having made her mark in the fashion scene with a ready-to-wear line under her Blanc & Eclare label, the 30-year-old has since expanded the business to include a new beauty range, Serein. Priding itself on using high-quality ingredients, this hydration line has all the essentials you need to refresh your skincare regime. Now we know the secret to Jessica’s clear, glass-like complexion!
TEENAGE’S PICK: Blanc & Eclare Serein Moisturizing Cream
Packed with nourishing ingredients, this daytime powerhouse keeps your skin fresh, dewy and radiant round the clock.
This article was adapted from Teenage Portfolio 2019.