Why The Sam Willows’ ‘For Love’ MV Gave Us All The Feels

The Sam Willows’ latest ‘For Love’ music video is the first of their MVs so far which outlines an actual story plot, and it brought us through a mini roller coaster of emotions we were totally unprepared for. Warning: spoilers ahead!

It starts out innocently enough. Clad in shades of white and grey, the band lounges serenely in the middle of a huge room.

Then flashes of a sepia-filtered room starts appearing. We see a punching bag, a table filled with pills and a lady who looks clearly exhausted. At this point, we’re getting a feeling that this MV isn’t as simple as it seems. What’s gonna happen next?

The scene cuts to a flashback of the aforementioned lady and her adorable daughter. Uh-oh. Something’s definitely up.

Yup. Why is the lil’ girl in a cage lined with play mats? And why would anybody kidnap such a cute kid? At least she still has her bunny.

Mum’s definitely going to go all Liam Neeson (Taken) on the bad guys.

And another one just because Mum’s super badass.

This part really pissed us off: you kidnapped the girl and put her in a cage. Now you’re taking away her bunny and waving it in her face? She’s like… four. Not cool bro.

We totes cheered when mum came storming in and settled the small fry pretty quickly with some heavy punches and elbows, and even a roundhouse kick. Watch and learn kiddo.

We thought she’d grab her kid and run, but then this happened. Uh oh.

By now we’re getting some inkling of what this music video’s true message is. But then this creepy dude showed up. Gamers will obviously know that a #BossFight is coming and that #ShitsGonnaGoDown.

The fight wasn’t going in mum’s way, but just when she was about to give up, happy memories with her daughter started flashing through her mind. Which in turned gave her strength to finish off creepy dude once and for all. *Cue super satisfying uppercut*

After that exchange, we were feeling a tad confused albeit relieved that the pair were safe. Why was someone going to such great lengths to disturb their lives? At this point, we saw that there was only 20+ seconds left – they can’t possibly wrap it up properly. Or was there going to be a part two?

Then this feel-inducing moment happened and everything became clear to us. The kidnappers represented her battle with cancer and her daughter is her motivation to fight on.