Singaporeans just can’t get enough of Hello Kitty, can we? In yet another collaboration with everyone’s favourite Sanrio character, Casio announced that they will be teaming up with Hello Kitty to launch a brand new line of BABY-G watches – and it’s everything a girl could ever want.

Drawing inspiration from the OG Pink Quilt Series that was all the rage among Japanese youths back in the 90s, the revamped BGA-150KT dropped just in time to commemorate the 25th anniversary of BABY-G as well as the 45th birthday of our beloved Hello Kitty.

BABY-G x Hello Kitty Pink Quilt Series Pink

BABY-G x Hello Kitty Pink Quilt Series White

Featuring a quilt-stitch pattern that takes after the original silhouette, the new watch is given a modern update with flower-shaped metal pieces that add an elegant touch to the design. At the back, you’ll find that the special model is engraved with a special drawing of the lovable feline wearing a watch and adorned with a flower featuring the letter ‘B’ for BABY-G.

BABY-G x Hello Kitty Pink Quilt Series

Available in two exclusive colourways of pink and white/pink, it comes packaged in an adorable mini bag with a 90s-inspired design – which also doubles up as a stand to display the watch. Functional yet oh-so-cute!

The new BABY-G x Hello Kitty Pink Quilt Series is expected to be released in March.

More related stories: The Herschel Supply X Hello Kitty Collection Is The Crossover We Never Knew We NeededETUDE HOUSE Just Dropped A Kit-Kat Inspired Collection Just In Time For Valentine’s Day

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