It’s official! Balmain is H&M’s next designer collaboration.
Head designer, Olivier Rousteing, dropped the surprising news on the Billboard Music Awards red carpet. The designer arrived on the red carpet with models Jourdan Dunn and Kendall Jenner in tow, both wearing head-to-toe looks which everyone thought were by the French house. However, Rousteing took the opportunity to announce that the ensembles were actually a first look at Balmain’s upcoming collaboration with H&M.
“I want to talk to my generation: this is my main aim as a designer. H&M allows me the unique possibility of bringing everyone into the world of Balmain, getting a piece of the dream and creating a global #HMBalmaination: a movement of togetherness, fuelled on a hashtag. The collaboration felt extremely natural to me: H&M is a brand that everybody connects to. It calls for unity, and I am all for it.”
The collection will be available in stores on 5th November 2015. We can’t wait to view the full collection already! Are you as excited as we are? Let us know what you think of Balmain as H&M’s next collaboration!