[email protected] Celebrates BFF Moments with LINE

12 Jun 2015 by Venetia Sng

[email protected] participates in the Great Singapore Sales season with a calendar of activities especially designed for Best Friends Forever (BFF). For the first time in Singapore, [email protected] has tied up with LINE, the world’s leading life platform, to create a limited edition ‘BFF Moments at 313’ LINE sticker set and a LINE FRIENDS Pop-Up Store at the mall.


The ‘BFF Moments at 313’ limited edition sticker set on LINE is created for friends who love to share their BFF moments like shopping, eating and having fun. The sticker set features characters Carrie and Belle, two BFF specially designed for the collaboration. The set has 16 exclusive stickers which includes fun and cute designs with the #BFFNOMATTERWHAT hashtag and favourite slangs like bo jio and jia you, two local colloquial terms to express being left out in social gatherings and a short phrase to offer words of encouragement respectively. Add [email protected]’s Official Account on LINE to download the complimentary ‘BFF Moments at 313’s sticker set. The limited edition stickers are available for download until 1 July and valid for use until 2 December 2015.

In addition to [email protected]’s sticker release on LINE and LINE FRIENDS Pop-Up Store, [email protected] also has a few fun shopping activities lined up for you!

Aloysius Pang Kimberly Chia Xu Bin

Meet the lovable Cony and Brown
12 & 19 Jun: 7pm
13&20Jun: 3pm&7pm
14 & 21 Jun: 3pm & 5pm

Cheers with the Stars
13 & 20 Jun, Sat: 5pm
Xu Bin, Aloysius Pang and Kimberly Chia will join Cony and Brown to spend an afternoon of games and fun.


Say ‘Cheese’ and WIN
From 8 June to 5 July, snap your best shot at the LINE FRIENDS Summer Walk of Fame and stand to win $100 [email protected] shopping vouchers and LINE premiums. Simply post your picture of Instagram with hashtag #313BFF.

Fans of LINE FRIENDS will also have the chance to shop for their favourite merchandise at the LINE FRIENDS Pop-up Store located at [email protected]’s atrium from 8 June to 5 July 2015.

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