What exactly is the cheese pull hype all about? Taking over everyone’s Instagram feed with its stretchy, cheesy melted goodness is Say Chiizu, the popular Hokkaido-style cheese toast brand hailing from Bangkok. After opening a chain of takeaway outlets on our shores to stretching queues, the rapidly-expanding franchise will also be launching its first cafe at Bugis+ come early March. 


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Located at the fourth floor of Bugis+, the cosy 15-seater cafe is adorned with cheery pops of yellow, vintage ornaments and quirky posters that would make great backdrops for your IG snaps. Aside from serving its signature cheese toast in original, chocolate and charcoal flavours, cheese lovers can look forward to a mouthwatering lineup of new savoury and sweet items including the Super Long Fries ($5.80), a massive mound of cheesy fries in its 30cm glory; and the Cheese Tea ($3.20) that comes topped with a dollop of whipped cheese foam. But the pull factor for us is definitely the Matcha Toast ($3.80) – green tea powder and cheese? We can’t wait to dig into it!

Nat Ho is also the creative director in this franchise partnership, so if you’re lucky, you might just bump into the actor while he’s demonstrating his #cheesepull skills in the cafe!

say chiizu

Say Chiizu cafe is located at Bugis+ #04-01, Singapore 188067.

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